Visualfabriq names Geert Leeman chief corporate development officer

Visualfabriq has appointed former SAP Customer Experience revenue chief Geert Leeman as chief corporate development officer, effective Sept. 1, 2026. The move is aimed at speeding global growth, strengthening customer ties and sharpening product strategy for the CPG software company.

Why it matters: - Visualfabriq is betting on a veteran enterprise software executive to help expand deeper into the global CPG market. - The hire is designed to strengthen strategic customer relationships and support growth in a category where revenue management tools are still evolving.

What happened: - Visualfabriq appointed Geert Leeman as chief corporate development officer, effective Sept. 1, 2026. - Leeman most recently served as global chief revenue officer of SAP Customer Experience. - Visualfabriq helps large CPG organizations run their integrated revenue management cycle. - The company said Leeman will focus on accelerating global growth, deepening strategic customer relationships, contributing to product strategy and helping pursue key market opportunities.

The details: - Leeman brings more than 25 years of experience building and scaling enterprise software businesses in the CPG industry. - SAP Customer Experience covers Trade Promotion Management, Revenue Growth Management and front-office commercial applications for more than 10,000 corporate customers worldwide. - Visualfabriq said its platform covers Revenue Growth Management and Trade Promotion Management & Optimization in a single system. - The company said Assistant Mike, its AI orchestrator, coordinates specialized agents across planning, forecasting and execution. - Visualfabriq said the platform turns insight into governed action with deterministic, auditable numbers. - Visualfabriq was founded in 2013 and is headquartered in Maarssen, the Netherlands. - The company is backed by PSG and has offices in Amsterdam, New York, Barcelona and Hyderabad. - Visualfabriq said it is trusted by leading global CPG companies. - CEO Koen Matthijs said Leeman’s experience, network and understanding of global CPG companies will help the company serve customers better and grow with them. - Leeman said revenue management remains one of the most underdeveloped areas in global CPG because adoption of autonomous agents is still in its infancy.

Between the lines: - The appointment signals that Visualfabriq wants more than a traditional sales leader; it wants a senior executive who can help shape strategy as well as commercial expansion. - The focus on autonomous agents suggests Visualfabriq is positioning its software around AI-driven workflow automation, not just planning and reporting.

What's next: - Leeman is expected to work on customer relationships, product direction and market expansion as he steps into the new role. - Visualfabriq appears to be targeting wider adoption of its integrated revenue management platform among global CPG companies. - Visualfabriq's announcement and company video channel provide additional company updates.