Heineken Results: Heineken lifted H1 organic operating profit 6.7% as demand in Asia, Africa and the Middle East offset softer Europe and the Americas, with volumes up 1.6% to 142.8m hectolitres and net profit rising more than 10%. Digital Identity & Fraud: Itsme warned Dutch firms that fragmented identity checks raise costs, fraud risk and customer friction, pushing for a smoother, reusable app-based approach as it expands in the Netherlands. AI & Tobacco Rules: The Dutch advertising watchdog RCC reprimanded Philip Morris for an AI-generated campaign using QR codes to submit “citizen” comments against EU tobacco tightening, with most responses flagged as AI-written. Hydrogen State Aid: The European Commission approved a €780m Dutch scheme to support renewable hydrogen production, targeting up to 400 MW of electrolysis capacity. Drought Hits Logistics: Record-low Rhine water levels and rail works are squeezing freight capacity across Germany and the Netherlands, forcing operators to add barges and trucking but with limited alternatives. Second-Hand Retail: Momox launched a dedicated Netherlands site and app so Dutch consumers can sell used books, CDs and DVDs directly on the platform. Solar Market Shift: High energy prices are changing Dutch solar buying toward broader home electrification (batteries, heat pumps) rather than standalone panels. Defence Tech: The Netherlands started designing 12-metre unmanned submarine-hunting USVs for future ASW frigates with Thales FLASH sonar. Bankruptcy Watch: Sustainable denim brand MUD Jeans was declared bankrupt by an Amsterdam court after mounting debt.